Shop H308, Block B, PMQ
35 Aberdeen Street
Central, Hong Kong

Mon-Sat, 1pm-8pm

Sun, 12pm-7pm

About Us

Video produced by Plan-A Pictures (

About SAU

Inspired by the bold, eclectic women of Hong Kong. SAU is the answer to modern working women all around the world who have a love for fashion, and who aren’t afraid to stand out.

SAU draws from Cheryl’s personal style and her experiences growing up in a city that is uniquely East meets West. Cheryl believes SAU translates into a brand that delivers fashion-forward, timeless pieces that can be worn season after season. The collection is classic and timeless, yet modern and devious at the same time. SAU is a brand that believes that being a woman is anything but one-dimensional, and a brand that wants it’s clothing to make women feel empowered and sexy at the same time.

Aspiring to dress independent women everywhere who embrace their individuality, SAU is for women who dress not to fit in, but always to please themselves

About The Designer

Born in the bright lights of New York and raised in the hustle bustle of Hong Kong, Cheryl is a true city girl. Surrounded by a family of financial masterminds, Cheryl found herself the creative black sheep, exploring the world with creative determination.

Upon graduating from UCLA with a BA in Psychology, Cheryl had the opportunity to work for Lane Crawford, one of the industry’s most influential fashion retailers, delving into a two-year graduate leadership program. The invaluable experience and insight gained from working with the power retailer, inspired Cheryl to fulfill her dream and launch her eponymous line, SAU.